FirstBank: Resilient through the Ages

As FirstBank continues to attract local and international recognition as an outstanding brand, Raheem Akingbolu takes another look at the 120-year old brand.

Within and outside the financial sector, the name FirstBank has become synonymous with success. This obviously explains why brand management experts now make reference to brand FirstBank at different fora as case study for custodians of smaller companies, who are looking curiously into a brighter future….Read More

Culled from This Day

April 25th, 2014

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