…delivers on its commitment to user experience and service delivery
Nigeria’s most valuable bank brand, First Bank of Nigeria Limited has officially announced the launch of its refreshed and user-friendly website on Thursday, May 25, 2017. The new website is adaptive and responsive and has a multi-real estate billboard homepage with one-click access to information.
The website is feature rich with mortgage and loan calculators, a currency converter and a google maps integrated branch locator. Built for the digital age, it is easy to access and navigate for the average multi-screen user. Visitors can expect to find any information they seek on the website in 3 simple clicks. Its mobile enabled features make it perfect for the always on-the-move generation. The new website is considered a unique evolution for the lender in terms of information and interactive services available for customers, investors, shareholders and the global community.
Group Head, Marketing and Corporate Communications, FirstBank, Mrs. Folake Ani-Mumuney announced that the site, which is a quantum leap from the old website, can be accessed via the new URL https://www.firstbanknigeria.com from any internet enabled device with a functional browser. Speaking further, she said “The launch of refreshed website comes in line with measures that the Bank has taken to execute its digital banking strategy that aims to progress all facets of the its activities in line with global best practices.” She explained that FirstBank has benefited from modern technology tools to ensure a solid technical foundation for the new site, which would see continuous enhancements in the coming months to enhance the effectiveness of its operations and provide all key information needed by customers, investors and other visitors of the website to make investment decisions and have a better customer experience.
About FirstBank
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Folake Ani-Mumuney
Group Head, Marketing & Corporate Communications
