These are times for brands. At a time when customers’ retention is based on how best brand managers explore every point of engagement to show that they care,FirstBank of Nigeria has explored Fiesta of Flavour, a three-day fun-for-the-family event
, to deepen its relationship with its customers.
The show featured music and movie. A young man, Ifeoluwa Adaranijo who was at the show said he relished the atmosphere of fun, love, relaxation and entertainment created by the FirstBank sponsored event.
Another participant, Mrs. Caroline Ikpe, said the event gave her the opportunity to bond with her three kids whom she hardly had time to “catch fun and relieve stress with” because of work.
Culled from http://thenationonlineng.net/firstbank-bonds-families-at-fiesta-of-flavour/