Are customers really Kings / Queens?

TREATING customers as king is a new marketing concept. It is a management orientation which maintains that firms establish relationships with selected target customers for whom superior values are designed,¬†offered, redefined¬†and realised in close cooperation with other partners in the marketing system to realise long-term profits through customer satisfaction… Read more

Culled from The Nation

October 10th, 2014

Press like to get our latest offers on Facebook