Are Customers Really Kings/Queens?

TREATING customers as king is a new marketing concept. It is a management orientation which maintains that firms establish relationships with selected target customers for whom superior values are designed, offered, redefined and realised in close cooperation with other partners in the marketing system to realise long-term profits through customer satisfaction… Read more

Culled from The Nation

March 29th, 2016
Posted In: FBN In the News

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